KGW.com (NBC) in Portland, Oregon live web streamed the Republican Gubernatorial Debate from 7-8 p.m. Wednesday, April 21. That's nothing unusual in this age of Digital Media.
What is interesting is kgw.com's partnership with Momentum Market Intelligence, a Portland-based firm specializing in attitude measurement technologies. Working with MMI, KGW.com offered a second version of the debate, streamed with a real-time overlay graphic displaying the reactions of a panel of undecided voters to the candidates' responses.
Here is what the mixed media stream looked like:
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