It's official.
A new Pew report confirms that the inevitable intersection between declining newspaper audience and growing internet audience has happened.
In the Pew survey, 40% of the respondents said they got most of their national and international news from the Internet in 2008 compared to 35% using newspapers. That internet share was 24% in 2007, so 2008 marked a dramatic leap for internet-based news.
While print reach continued to decline, newspapers could find hope in the dramatic growth in audience share for the online version of their content. Newspaper web sites drew 69 million visitors in October 2008, up more than 60 percent compared to the comparable period in 2004.
Overall, TV continued its long-standing dominance as the number one source for daily news, with 70% naming it as their primary source. However, the devil is in the details for broadcasters who might think they don't need to fear newspapers' fate.
That 70% share is a drop from 74% last year and a bigger decline from the 2002 peak of 82%. Foreshadowing the demographic-driven losses of newspapers, TV has fallen into a tie with the internet among those under 30, with an equal number citing TV and internet as their primary news source.
This year, 18-29, next up, 25-54?
No comments:
Post a Comment