Monday, January 17, 2011

Internet top source of news for ages 18-29

The latest Pew survey reports that the internet is now the number one source of news for Americans aged 18-29.

While the internet share as a news source has been steadily growing at the expense of TV and newspapers, this is the first time that the internet has been rated as the first source for news by any key demographic group.

The national survey was conducted in early December 2010 by the Pew Research Center for the People & the Press, polling 1,500 adults reached on cell phones and landlines.

Overall, the survey once again found that internet ranked ahead of newspapers as a source of news.

Television remained the most widely used source for national and international news – 66% of Americans say it is their main source of news – but that is down from 74% three years ago and 82% as recently as 2002.

Meanwhile internet grew to 44% and newspapers slipped to 31%.

Within television, there were also meaningful changes. Both cable and network news stations lost significant audience share (down 8% and 7% respectively). Only local TV newscasts maintained their audience share since the previous survey.

Read the full Pew report